The holidays are coming! And much like a stage race, there are three days of holiday shopping worth noting. An important one might be missed. And that is Small Business Saturday. Nestled in between Black Friday and Cyber Monday is Small Business Saturday. Small Business Saturday is one day every year set aside to support small businesses across the entire United States. The event was started by American Express in 2010 and is celebrated on the Saturday after Thanksgiving.
There may be some obvious reasons why Small Business Saturday is important, as in personalized customer service, product diversity, and overall just supporting a local business. But the reasons to support small, local businesses goes beyond that. Specific to Peak Cycles Bicycle Shop, your purchases go a long way from just keeping the mechanics busy and the shop bringing in bike parts, and cycling gear. Your support enables us to host community events like the Bike Safety Talk with the Cycling Lawyer, offer Bicycle Demo Days, and contribute to the national races that come through Golden like the Colorado Classic. Your purchases encourage us to give back to the community as in co-hosting the Staunton Blizzard Fat Bike Race each year. More so, your purchasing dollars extend to our youth through Peak Cycles Bicycle Shop’s support of a variety of race teams. Over the years we have been proud sponsors of The School of Mines cycling team, Golden High School cycling team, Twin Peaks Racing, The Colorado Collective, and Tough Girl Cycling Team. Not to mention the BikeParts.com Racing team too!
With all that said, our customers benefit too. Sure you have access to new road bikes, mountain bikes, fat bikes, and cyclocross bikes. And yes, you can even take bikes out for demos and we’re happy to share where the best road and mountain bike trails are for dialing in trialing the demo bikes. But most importantly, by investing in our local shop, you are investing in a cycling community. A community in which you ride, live and play in. One that supports healthy, active living for people of all ages.
The holidays are about expressing our appreciation of others and the meaning they bring to our lives. We’re grateful for our wonderful customers. And, we invite you to join us to Shop Small on November 30th for Small Business Saturday. Your purchases make a huge difference to us and our community.